Revision notes.

Try this with Media Production and Analysis

1. Close your notes and write the main idea in two sentences from memory.
2. Reopen the source and correct the first mistake or omission you find.
3. Add one example and one question to test whether you can apply the idea.

View Media Production and Analysis resources on ATARMAXXING ↗

Topics in the resource inventory

• Codes and conventions: technical, symbolic, written and audio codes
• The system of communication: encoding, decoding and preferred, negotiated and oppositional readings
• Media theories for audience analysis: hypodermic needle, uses and gratifications, reception theory, two-step flow, cultivation and agenda setting
• Artistic and cultural benefits of media work
• Auteur figures, personal expression and aesthetics
• Manipulating narrative elements and narrative structures
• Media aesthetics, the construction of themes and aesthetics within production contexts
• Using techniques, codes and conventions to challenge expectations
• How representations are constructed, and media as a vehicle to challenge representations
• Cultural contexts, values and the interpretation of media art; media theories and audience response
• Independent media producers: challenges and meeting niche audiences' expectations
• The impact of cultural influences on media content
• Suitability of media for social or political comment, and the intended audience
• Changing distribution networks and the impact of media trends on media use
• Persuasive techniques, codes and conventions; selection, emphasis and omission to construct point of view
• Persuasive representations, their values, and naturalised stereotypes
• How media influence audiences: applying theories, and reinforcing or challenging perceptions, values and attitudes
• How producers construct perceptions of issues: editorial control, funding, distribution and regulation
• Propaganda, agenda setting and formal and informal censorship
• Own production in the written paper, and writing short and extended answers